The full PV for C-ute’s 17th single titled Sekaiichi HAPPY na Onna no Ko! has been released.
The PV is definitely nothing like I had imagined since it’s really for me one of their bests this year since it’s fully colorful, fun, cute to look at and very creative, so I was pleasantly surprised while watching it all along.
The main setting of the PV takes place in a white room where the girls are sitting in boxes from their respective colors in their colored outfits that have a long colored road before them, and each box is made form one color to match the outfit of the girl alongside many fun and unique accessories matching the color.
The dance shot takes place there where the girls get out of their boxes to dance on the colored roads, and the main close-up takes place in each girl’s box, but I have to say that I’m really impressed with the camera work since it’s different from the usual still close-ups we get, and since they’re not green-screened and each girl has accessories in the background, it makes it even more fun to watch, in addition to all of the girls looking stunning in their outfits and hairstyles, as well as the colored highlights they added to each one.
The fun thing about this PV is that it’s somewhat similar to Momoiro Sparkling in the “fun” scene where we see the girls do many things in a full white room, such as lining up books to form the word HAPPY at the end, sleeping on the ground and singing while the camera is looking down to them (which I really liked), or also at the end where they are all looking like dolls stuck on the white floor with the word HAPPY they formed.
Colors seemed to be the main point of the PV since they played well with the member’s colors and added a respective amount of them in accessories, in their outfits, in the room, without overdoing it, so I was really happy to see that they managed to keep it this way since it’s really attractive and each girl got to shine since she is referred to her personal color, and I really like how each one has a head accessory that’s different from the other.
Overall, I have to say that this is definitely my favorite PV from them this year since everything about it is really cute and attractive, from the colors to the camera zooming in and out like in Kiss me Aishiteru, and my favorite scenes are definitely the group scene where they all sing together while sitting and the final scene with the word HAPPY.
I could talk a lot more about this, but I’d recommend everyone to watch it since it’s definitely worth it, and hopefully this will help fans who were doubting the single to purchase a copy.
The release date is set for 9/7.
Video uploaded by: ocutechannel

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