Michishige Sayumi has made a bunny character called Sayu-usa which will be collaborating with Sanrio’s character Cinnamonroll.
On Valentines Day there will be a launch event at Hello Kitty’s Kawaii Paradise stage in Odaiba. There will be collaboration goods for sale, and the first 20 to purchase the goods set will get a handshake ticket to see Sayu.
Source: Amped
There will be various goods for sale:
From left to right: Cinnamonroll + Sayu-usa chouchou + photo, Towel, T-shirt + Photo
Collaborations between H!P members and some other company are somewhat rare nowadays, so I’m really happy to see that Sayu got the opportunity to be chosen for this project. Sayu’s overly cute personality and her trademark Usa-chan peace are perfect for many fans who prefer cute things, so I’m not surprised at all that Sanrio has chosen her since it seems like a natural partnership between the two.
From what I can tell the event will be done in honor of Cinnamonroll’s 10th anniversary, and while I had no idea who Cinnamonroll was until today it’s a nice way of promoting the Sanrio brand along with Sayu’s popular personality.
Hopefully fans in the area can check out the event since it’s a very cute way of celebrating Valentines Day!
The event will take place on 2/14.
